The media giant, Disney recently announced that the highly-expected movie, ‘Mulan’ will premiere on Disney Plus, after postponing the theatrical release of the movie three times due to coronavirus outbreak.
Disney will sell access for $30 on Disney Plus, an additional cost to the $6.99 monthly subscription, in the US, Canada, Australia, and New Zealand. However, along with the Disney Plus, ‘Mulan,’ the biggest film of the year, also will debut in theaters the same day.
Regarding the news, Disney CEO Bob Chapek said:
“We see this as an opportunity to bring this incredible film to a broad audience, currently unable to go to movie theaters, while also further enhancing the value and attractiveness of a Disney+ subscription with this great content. In terms of the premier access idea, as you probably know, Disney tent-pole blockbuster theatrical films can be fairly expensive to make and produce in order to get the quality that consumers expect from us and frankly to get the quality that we expect from us.”
Chapek also added that it’s testing this model:
“We thought we would give it a try to establish a new window of premier access, to try to recapture some of that investment. We’re going to have a chance to learn from this and to see whether that makes sense.”
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