Marvel recently unveiled a series of character posters for the ‘X-Men ’97,’ series, which made the fans feel nostalgic for their classic ’90s trading card aesthetic.
As seen in Reddit discussions, the new poster received overwhelmingly positive reactions from fans. They praised the marketing team for the idea, with many expressing excitement as it brought back their childhood memories. One Redditor wrote:
“The nostalgia dopamine hits keep on coming. These guys know EXACTLY who their target audience is.”
Another said:
“Best MCU marketing campaign I’ve seen in a LONG time. If the next one is some Pogs with a Magneto slammer, I’m going to lose my mind.”
Sharing his collection, one of the fans wished Marvel had a plan to release the new cards:
“They hit it right on the nail! I really hope they think of releasing these cards!”
Marvel Studios and Disney+ went to great lengths to market ‘X-Men ’97’ with a strategy rooted in ’90s nostalgia, from the design of the posters to its VHS-style trailer. Apparently, this approach was received well by the target audience.
You can see the cards below.
Everything We Know About ‘X-Men ’97’
The X-Men ’97’ series follows the 1990s animated series and the X-Men’s adventures. The storyline follows ‘Graduation Day,’ with the world rallying behind mutantkind. Characters embark on new beginnings while confronting the return of adversaries like Mr. Sinister.
Featuring a voice cast that includes Ray Chase as Cyclops, Jennifer Hale as Jean Grey, and Cal Dodd reprising his role as Wolverine, the series aims to blend the original show’s spirit with new elements. Led by head writer Beau DeMayo and directors Jake Castorena, Chase Conley, and Emi Yonemura, the creative team promises to respect the source material while doing so.
‘X-Men ’97’ is set to premiere exclusively on Disney+ on March 20, 2024. Apart from being a trip down memory lane, it will also be an opportunity for new fans to get to know the X-Men in a contemporary setting.
